Insights

Human judgement @ superhuman scale

Providing human judgement @ superhuman scale

Madano Insights is a fully integrated team specialising in primary research, data science and AI analytics. We’re people plus machines, combining expertise in big data and tech with traditional research to understand and drive behaviour change.

Internally, we use AI models to increase efficiencies and enhance our service delivery. Externally, we advise clients on the use of AI in their campaigns, helping them engage with new technology in ways that are measured and impactful.

Our primary research is built on traditional fundamentals but also harnesses the digital and AI solutions to efficiently and effectively bring audiences into the room for clients.

Our bespoke solutions provide unique insights and crystal clarity to create powerful communications. We deliver these results because we’re:

  • Data scientist and social scientists: using human intelligence to interpret data and deliver tactical and technical guidance
  • Quantitative and qualitative experts: offering a seamless, non-siloed approach to research and analysis
  • Bespoke developers in a business of communication specialists: using data-driven insights to enhance campaign strategies
Human Judgement @ Superhuman Scale

Our value to clients

We deliver foundational research to drive strategic decision making, tactical insights to optimise communication, and measurement programmes to demonstrate impact and value.

Throughout the end-to-end journey, our services to clients include:

  • Omnichannel/CX strategy
  • Digital ethnography
  • Qualitative and quantitative primary research
  • Programme evaluation
  • Data visualization and dashboards
  • Strategic measurement frameworks
  • Narrative development and testing
  • Content and message testing
  • Campaign concept testing

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Do you have a question on insights and how Madano can support you? Contact Gareth today.


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