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The Next Frontier In Precision Oncology: Why sex and gender must be recognised as the foundations of Precision Oncology

This report explores why sex and gender remain overlooked in cancer care, and why embedding them into research, clinical trials and treatment is essential.

AI in Medical Communications: Why Scepticism is a Professional Discipline

How to balance speed, quality and accountability as AI reshapes Medical Communications.

From guesswork to confidence: what will define marketing and communications in 2026

We believe four themes will define marketing and communications in 2026...

BrightonSEO 2025: What this year’s insights mean for your digital strategy

Recently, we attended BrightonSEO, the world’s largest search marketing conference; read our key takeaways from the event.

Human Insight in a Data-Driven World: Our Day at EPHMRA Switzerland

From multi-market trackers to the subtleties of claim validation, Ephmra 2025 Switzerland was packed with substance. Read about our session and others.

Working parents - the burden on mental health

Many parents struggle to balance work and childcare and report that stress affects their mental health. So what can be done to support working parents?

Case Studies

Read all Case Studies

Hydrogen UK: Connecting with investors and policymakers

Jan 29, 2026

Connecting with investors and policymakers at the Hydrogen Investment Forum

Angelini Pharma: Transforming nurse education in epilepsy

Jul 29, 2025

Delivering a first-in-class educational programme for ESNs in the UK and Ireland

The Orange Paper: Omnichannel

Jul 22, 2025

Our Orange Paper aimed to develop an omnichannel strategy that prioritises user-centric communication in healthcare, ensuring clarity and effectiveness.

The Orange Paper: Our view on AI

Jul 15, 2025

We developed a disruptive visual identity that highlighted AI’s pervasive presence, often hidden in the fabric of society.

CMR Surgical: Enhancing the presence of CMR Surgical, a leader in robot-assisted surgery

Apr 23, 2025

When we partnered with CMR Surgical in 2022, they lacked a social media strategy, resulting in minimal growth.

MDBriefCase: Drove +8,000 diabetes professionals to accredited training

Mar 11, 2025

MDBriefCase run accredited training programmes and wanted to increase relevant registrations it had to its latest Diabetes Management Live series.