The Orange Paper: Fool's Gold? The unintended consequences of generative AI for communications

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Fool's Gold: The unintended consequences of generative AI for communications

The potential for generative AI to improve outputs and productivity has created a modern gold rush in the communications industry. But the impact of this type of technology doesn’t always match-up with its original intention.

In our latest Orange Paper, Madano takes a pragmatic approach to assessing the possible unintended consequences for truth, trust and authenticity online.

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