Digital
Do you have a challenge with your digital strategy or implementation? Contact our Practice lead, Kelvin.
Our community mindset delivers value
For marketers and communicators, a community is a network of individuals with shared interests, motivations and experiences, woven together by the common goals and purposes.
They are the communities you seek to reach, engage with, solve problems for, and ultimately foster meaningful and personalised relationships with.
Our award winning and leading approach in finding, building and growing communities matters to us because we want to build credibility and increase retention by targeting people at the right time, on the right channels with the right message.
Our value to clients
We focus on communities, which we help to find, build and grow to deliver maximum impact for our clients.
1. Find
- Performance and audience analysis
- Customer segmentation
- Competitor analysis
- Measurement frameworks
2. Build
- Increasing your profile online
- Engage customers with digital storytelling
- Customer journey mapping
- Omnichannel campaigns
- Events, congress and webinar activations
- Web and email design, build and migration
- Content and SEO
- AI automation
3. Grow
- Measure, optimise, report
- Lead generation, nurture and retargeting
- Upskilling and training
- Paid media strategy, planning and buying
- User retention strategies
- Senior leadership thought leadership
- Communications toolkits
Our clients value our approach
"The Madano team leaned in with a multi-faceted strategy that utilised existing content and seamlessly combined it with our commissioned assets to create an integrated campaign that deftly led our target audience on a journey of awareness and ultimately to the final goal of engagement."
"Madano handled multiple challenges with patience, confidently expressed areas of improvement and problem-solving, as well as made sure we understood the incoming data and its impact on our campaign and goals."