Digital
Do you have a question on digital and how Madano can support you? Contact Kelvin today.
Competing for your audience's attention is tough and the ways to do it are changing
Digital marketing moves quickly and it’s hard to make a meaningful impact unless you know your audience, the channels they use and you’re telling a compelling story.
That’s why digital requires a different approach, which focusses on Communities.
A community is a network of individuals with shared interests, motivations and experiences, woven together by the common goals and purposes.
Finding, building and growing communities matters to us because we want to build credibility and increase retention by targeting people at the right time with the right content.
Our value to clients
We focus on communities, which we help to find, build and grow to deliver maximum impact for our clients.
Finding your audience
- Digital performance analysis (Web, Analytics, Social, Search, Programmatic)
- Competitor analysis
- Influencer identification and topic mapping
- Follower and data benchmarking
- Search Engine Optimisation audits (SEO technical and content)
- Keyword research
- Measurement and outcome frameworks
Building a strategy and plan
- Building strategy documents, content calendars, guidance and toolkits
- Copywriting specialism across web, social, search
- A full creative and design studio, creating brands and assets ready for web
- A technology team, building websites, enabling tracking
Growing your communities
- We’re in campaign managers every day, optimising campaigns for our clients
- Targeted paid media amplification
- PR/PA amplification
- Data analytics and reporting via dashboards
- Training and development for our clients