Evidence-based channel strategy and delivery
Working with our Insights team, we understand the human behaviours behind online profiles
Do you have a question on digital and how Madano can support you? Contact Kelvin today.
Capabilities
Digital
Engaging online audiences
Our award-winning Digital team was born out of necessity. Dwindling organic online reach. Limited attention spans. The demand for instant gratification. Brands today need to use digital channels to communicate, engage and set their own agenda.
Drawing on years of digital expertise and experience, we support clients to gain market share and launch products across multiple channels. We also help to engage customers and empower employees to champion their organisations online.
Above all, we understand the platforms and tools required to create bespoke campaigns that achieve genuine reach and influence lasting change.
Managing online audiences
Our value to clients
As part of any strategy or campaign, we put the audience first, enabling clients to deliver digital communications that achieve positive behavioural change.
Our digital services include:
Tangible customer acquisition
We can demonstrate how we’ve contributed to business growth
Creating impactful content
We deliver compelling digital content in collaboration with our Creative team
Building genuine social media communities
Our work is rooted in a deep understanding of an audience’s preferences and needs
Targeted paid media activations
To counter falling organic reach, we target the best channels for paid media
Audience-first email marketing
We leverage email as one of the most successful channels for personalised communications
Empowering businesses to be better online
Upskill senior leaders to amplify their profiles and equip communications teams with the tools and knowledge to execute digital campaigns effectively