Alongside a Budget that focused heavily on the immediate actions required to return to growth and respond to the economic impacts of Covid-19, the Government published Build Back Better, its plan for growth, a new economic strategy for the post-Brexit, post-pandemic world with technology, net zero and innovation at its heart.
Autumn’s Comprehensive Spending Review will still be significant in putting this to work longer term, but Build Back Better makes clear that today’s Budget, and recent announcements such as the £800m ARIA and the Green Industrial Revolution, are part of a bigger picture for the Government. Its three pillars are infrastructure, skills and innovation. New strategies expected over the next year, such as a Hydrogen Strategy, Innovation Strategy, a Transport Decarbonisation Strategy, and Digital Strategy, will all connect back to Build Back Better.
It aims to build a connecting economic narrative for the future of the UK, with leadership in science and innovation, and the transition to net zero, all creating transformative changes in productivity and quality of life in regions across the country.
Our highlights included:
- The new Future Fund: Breakthrough, a £375m public-private fund to invest in promising, R&D-intensive companies ready to scale up with equity rounds of over £20m, showing Government’s seriousness about a greater appetite for risk and supporting companies directly.
- The launch of the new National Infrastructure Bank, expected to deliver £12bn in public and sector project investment from Spring onwards and drive forward new net zero projects.
- Freeports, eight new economic zones spread across nearly every region, with special regulatory, development and taxation rules to incentivise high-tech investment.
- Several commitments on green finance, including a change to the Bank of England’s remit to include environmental sustainability, and new green savings products and bonds.
Levelling up remains a key focus. Alongside freeports, the location of the new National Infrastructure Bank in Leeds and the Treasury’s new Darlington hub make that abundantly clear.
Undoubtedly, the focus today will be on measures taken by the Chancellor to safeguard the economy as the UK travels on the roadmap towards the end of COVID-19 restrictions. But today’s Build Back Better plan demonstrates that when the Conservatives go to the electorate at the end of this Parliament, they will be expecting to do so having established a more productive economy that leads in innovative industries, and is making strides towards a lower carbon energy system.
For the fifth consecutive year, our managing partner, Michael Evans, has been included in PRWeek’s Power Book, a guide to the “brightest and most influential” communications professionals in the UK.
You can read Michael’s entry – and his views on the BBC, KFC and a certain section of hallowed West Country turf – in his Q&A here.
For a more in-depth look at Madano’s first 15 years, check out Michael’s interview with Cision from 2019.
Strategic communications and insights consultancy Madano today announced that it has been chosen by Ceres Power for an integrated communications brief, advising the fuel cell technology firm on external communications, public affairs, digital and social media.
Ceres Power is an innovative fuel cell and engineering company based in Horsham, U.K., aiming to bring cleaner and cheaper energy to businesses, homes and vehicles. Last year, the company announced partnerships with Doosan, Bosch and AVL which will significantly scale-up the deployment of its solid oxide fuel cell technology in key markets around the world.
Madano will be working with Ceres Power to improve awareness among key stakeholders in the media, government and beyond of the company’s recent impressive progress and the contribution it can make towards achieving net-zero goals.
Michael Evans, Managing Partner, Madano, commented: “This is the latest in a series of exciting integrated comms briefs landed by our energy and environment practice, reflecting Madano’s desire to support companies who are shaping the future. Ceres Power is a groundbreaking energy technology company whose purpose dovetails with one of the consultancy’s main objectives – to sustain a clean, green planet by ensuring there is clean energy available throughout the world.”
Phil Caldwell, CEO, Ceres Power, added: “The growth opportunities for our business in 2021 are clear. Many countries have placed decarbonisation at the centre of their plans for economic recovery after COVID-19, and we’ve seen significant investment in hydrogen and industrial decarbonisation announced in Germany, South Korea, Japan and the UK, to name a few. Our partnership with Madano will help us to raise awareness among key audiences of the role our SteelCell® technology can play in driving decarbonisation forward globally.”
Madano is committed to building a better world through intelligent and creative communications. We work with clients who are seeking to solve some of the world’s major challenges through science, technology and engineering, helping them tell their story, make the right connections, change attitudes and influence behaviours. Established in 2004, Madano is an AVENIR GLOBAL company.
*Story first published on PR Week.