Securing hydrogen’s pivotal role in the net zero future

Securing hydrogen’s pivotal role in the net zero future

Hydrogen Taskforce:
Securing hydrogen’s pivotal role in
the net zero future

Madano services:

Public & Regulatory Affairs, Senior Counsel and Corporate Communications

Challenge

Madano, together with economics partner Ecuity,  established that the case for hydrogen as an essential part of the energy mix was not being coordinated at the highest level. We therefore worked to assemble a coalition of high-profile firms in the hydrogen value chain to create a joined-up, national approach for promoting hydrogen’s role to Government and achieving a step change in UK hydrogen policy.

Approach

Established over several months in 2019, the Taskforce now includes Arup, Baxi, BOC Linde, BNP Paribas and Arval, BP, Cadent, DBD, ITM Power, Northern Gas Networks, SGN, Shell and Storengy. When we launched the Taskforce officially in Parliament in March 2020, we highlighted five major policy recommendations for Government. The launch was attended by the Rt Hon. Kwasi Kwarteng MP, Minister of State for BEIS, as well as civil servants, politicians and industry leaders.

Impact

The Hydrogen Taskforce is recognised by Government as a partner for the delivery of hydrogen in the UK. Working closely with the UK Government, the Taskforce is delivering its vision of hydrogen as an integral pillar of the UK’s decarbonisation agenda and has published a report entitled ‘The Role of Hydrogen in Delivering Net Zero’. 

Putting York at the heart of the bioeconomy

Putting York at the heart of the bioeconomy

University of York:
Putting York at the heart of the bioeconomy

Madano services:

Brand Creation, Design, Business Landscape Mapping, Proposition Development, Senior Counsel, Corporate Communications, Public & Regulatory Affairs, Stakeholder Engagement

Challenge

The University of York engaged Madano to help create a world-class, commercially focused bioeconomy institute to address the needs and opportunities in the sector. A further challenge was to guide the University’s approach to securing significant funding from industry and Government to make the bioeconomy institute a reality.

Approach

We mapped the bioeconomy landscape and worked with the University of York to define, test and validate the BioYork proposition. Building on these insights, we developed a brand identity and materials to communicate this vision, and undertook a targeted stakeholder engagement campaign to reach key audiences.

Impact

Our work served as the foundation to launching BioYork in 2019, built on a clear understanding of where the institute sits in Europe’s bioeconomy landscape – using digital to tell the story and engage scientists. We were able to create a compelling vision and identity around their work in the bioeconomy, including a global brand and sub-brands to communicate with stakeholders. Strong positioning within the scientific community and public of the importance of the bioeconomy has propelled this ongoing multi-year project, which now has over a dozen global partners supporting its work.