A virtual meeting to building confidence and inject positive energy into the internal community, as well as tailor content for both long-standing members of the team and new additions.  

Engaging and revitalising the internal team to transform Alzheimer’s disease

Roche  

Madano services:

Event planning, corporate communications, engagement strategy, creative development, digital, creative implementation, employee engagement 

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Challenge

Roche has been committed to Alzheimer’s disease (AD) research for many years and has an extensive clinical and diagnostic pipeline. Following a period of uncertainty and team changes, there was a need to re-engage the AD team, build confidence in the programme and strengthen collaboration between global and affiliate teams. 

Approach

We were originally tasked with delivering a face-to-face meeting to inject positive energy into the internal community. Due to COVID-19, this plan was pivoted into a virtual meeting with participants from 15 time zones. Additionally, we launched a completely rebranded 60-page internal platform with a video pledge wall and shared complementary branded materials with each team member around the world.  

Impact: 

Over 80 people attended the virtual two-day event, with 16 presentationsfive videos, three external clinicians in attendance, three emailers and a teambuilding virtual scavenger huntA post-meeting survey revealed that all respondents felt the meeting was well organised and had met their expectations in terms of content.