Insights News
The Orange Paper: How communities can reshape the internet
Do you remember channels like MSN Messenger, Bebo, and MySpace, which fostered a sense of personal and relevant discussion, engagement with friends and families. This is something we believe is currently lost with a lot of social media.
Today, as we navigate the complexities of modern social media, it's crucial to shift from vanity metrics to engagement and get back to genuine connection and growing communities.
Madano’s latest Orange Paper analyses leading social media channels to help brands determine which channels best cater to audiences, support community growth, and foster authentic engagement. The paper also offers tangible actions to implement into your social media strategies for 2025.
By adopting a community mindset, brands and creators can reap the benefits of an engaged and loyal online audience. By prioritising authentic and supportive online communities, we can transform the digital landscape into a space that fosters belonging and promotes connectivity.
If you have any questions or feedback, we would love to hear them.
