Press Release
Everything you need to know about Madano: FAQs answered
If you’ve searched for a strategic communications consultancy in London or asked Google how to engage a partner who truly understands science, technology or engineering, you’ve probably come across Madano. In this comprehensive FAQ‑style article we group the questions we hear most from prospective clients, partners and job‑seekers – and give you clear, up‑to‑date answers in one place.
Who is Madano?
Madano is an insights‑driven strategic communications consultancy founded in 2004 and headquartered in London, United Kingdom, with a growing presence in New York as part of the AVENIR GLOBAL network.
Where can I find you?
Our London headquarters are located at Riverside House, 2A Southwark Bridge Road, SE1 9HA – right on the South Bank and within easy reach of London Bridge, Blackfriars and Waterloo stations.
Madano consultants regularly support projects across the UK, Europe, North America and Asia‑Pacific, leveraging our AVENIR GLOBAL colleagues when local insight is critical.
What sectors do you specialise in?
We focus on organisations shaping the future through science, technology and engineering. Two flagship practices are:
- Healthcare – from policy engagement to disease awareness.
- Net‑Zero Transition – including nuclear, hydrogen, CCS, renewables, aviation and mobility.
Which services does Madano provide?
Our integrated offer spans:
| Service | What it means for you |
|---|---|
| Strategy & messaging | Evidence‑based narratives that resonate |
| Corporate communications and brand positioning | Protecting and enhancing reputation |
| Government and public affairs | Policy insight and advocacy |
| Digital and social media activation | Paid, earned and owned channel management |
| Creative studio | Visual storytelling, film, motion and design |
| Insights and market intelligence | Proprietary research to guide decisions |
| Crisis and issues management | 24/7 rapid response and scenario planning |
These capabilities combine so you get one joined‑up team rather than multiple agencies.
How does the Insights–Creative–Digital model work?
- Insights uncover what audiences think, feel and do.
- Creative turns those insights into compelling stories and assets.
- Digital amplifies the content and measures impact in real time.
As each discipline sits under one roof, the process is faster, data‑driven and transparent from day one.
What does a typical engagement look like?
- Discovery workshop – agree objectives and success metrics.
- Data and insight sprint – qualitative and quantitative research.
- Strategy and messaging – positioning, narratives and channel plan.
- Integrated activation – media, digital, stakeholder and creative.
- Measurement & optimisation – dashboards track KPI movement.
Most programmes run on a 6‑ or 12‑month retainer; shorter projects use fixed‑scope fees with milestones for governance.
How much will it cost?
Fees depend on scope, duration and seniority mix, but we agree transparent budgets up‑front with no hidden extras and no billable hours surprises.
How do you measure success?
Success is benchmarked against KPIs that matter to you, whether that’s share‑of‑voice, sentiment shift, policy outcomes or pipeline generated. We use live dashboards so clients can see progress 24/7.
What is Madano’s culture like?
We combine serious expertise with a genuine people‑first culture. Expect learning stipends, flexible working, enhanced family leave, private health cover and even a paid four‑week sabbatical after four years of service. Our DEI committee meets monthly and is backed by a global DEI council.
What about social responsibility?
Madano offers pro‑bono communications support to science and health charities, staff volunteering days and environmental initiatives such as World Recycling Day “Sweetest Swap.” We also publish Modern Slavery, Gender Pay Gap and Sustainability statements in the website footer for full transparency.
How do I work at or with Madano?
- Clients: Email [email protected] or call +44 (0)20 7593 4000. Better yet, stop by Riverside House for a coffee with one of our sector leads.
- Careers: Visit our Careers page to see open roles from graduate to director‑level.
TLDR;
- Sector experts in Healthcare and Net‑Zero Transition.
- Integrated Insights–Creative–Digital model delivers measurable outcomes.
- London HQ with global project experience.
- Transparent fees and KPI‑driven programmes.
- People‑first culture recognised in PRWeek UK Top 150 rankings.
Ready to start the conversation?
Whether you need to navigate complex policy landscapes, accelerate a product launch, or protect your reputation during market‑moving moments, Madano’s team is ready to help. Get in touch today and explore how evidence‑based communications can move your organisation and the world forward.