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Only half the battle: how communication will be key to ensuring COVID-19 vaccine uptake

Only half the battle: how communication will be key to ensuring COVID-19 vaccine uptake

The UK became the first country in the world to approve the Pfizer/BioNTech COVID-19 vaccine. This announcement marks a major breakthrough, but it’s clear that the COVID-19 pandemic is far from over. Providing regular, clear and transparent communications about the new vaccine will be critical to encourage vaccination uptake.