Only half the battle: how communication will be key to ensuring COVID-19 vaccine uptake

Only half the battle: how communication will be key to ensuring COVID-19 vaccine uptake

The UK became the first country in the world to approve the Pfizer/BioNTech COVID-19 vaccine. This announcement marks a major breakthrough, but it’s clear that the COVID-19 pandemic is far from over. Providing regular, clear and transparent communications about the new vaccine will be critical to encourage vaccination uptake.

What are universities for? Coming out of the COVID-19 crisis and rebuilding for the future

What are universities for? Coming out of the COVID-19 crisis and rebuilding for the future

In April this year, Madano reported on the challenging situation faced by the UK’s universities as a result of the COVID-19 pandemic. Likening the sector’s difficult circumstances to a game of Kerplunk in which all of the straws have suddenly been removed, we...

Which companies have been most successful in pivoting their corporate communications due to COVID-19?

Which companies have been most successful in pivoting their corporate communications due to COVID-19?

As lockdown is gradually eased in the UK and life slowly begins to return to a semblance of normality (with collective fingers firmly crossed that spikes don’t lead to a second nationwide lockdown), now seems like an opportune moment to look back over the last five...