The UK’s fifth fastest growing communications agency adds wealth of experience to its leading-edge insight offer.

Strategic communications consultancy Madano has hired Matt Whiting as a Director in its Insights and Intelligence practice.

Matt joins from communications consultancy Archetype, where he was a Global Insights & Analytics Director. He also has experience working at Bite Communications, WE Communications and Hill+Knowlton Strategies.

Building on his educational and occupational background in psychology, Matt has spent the past 13 years supporting clients by helping them to connect the dots between consumer behaviour, industry trends and business needs.

He said of his appointment: “At a time when so many companies, people and countless other forces are competing for our attention, the industry must be smarter and better informed to best help clients break through and connect with key audiences in meaningful ways. Madano has recognised this and I can’t wait to join current projects and continue the team’s good work in growing the Insights and Intelligence practice. Like our clients, we must continue to think differently and approach challenges with innovative ideas that cut to the core of what truly matters. There’s no better place to do this than at Madano.”

Michael Evans, Managing Partner at Madano, said: “Our approach to communications over the last 15 years has been built on insights and it remains critical to helping clients solve the world’s biggest challenges. It’s fantastic to have Matt join the team as his experience will be valuable in helping clients effect behavioural change and tell a more compelling story. ”

Madano’s insights team provides a clarity that drives better, bolder decisions for clients by fusing data science with traditional research methods. Their work underpins impactful and measurable communications programmes that have a positive impact on organisations tackling the big challenges of the 21st Century.

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