Strategic communications and insights consultancy Madano has appointed Katy Compton-Bishop as the new Head of Healthcare, with the existing Head of the Practice, Reghu Venkatesan, promoted to a new role as Global Head of Healthcare as the business expands its reach in Europe and the US.

With over 20 years of healthcare communications experience, Katy has a proven track record in new business development, team leadership and client service. During her career Katy has led large-scale pharma and disease awareness campaigns for GSK Vaccines, Daiichi Sankyo, Novartis and UCB across multiple channels and geographies. She comes to Madano from MSL, where she was brought in to help rebuild the health practice and generate new business opportunities through both the network and marketing activities.

Referring to her new position, Katy Compton-Bishop, Head of Healthcare, commented: “Healthcare clients continue to look for new ways to engage and connect key stakeholders, and the combination of strategic insight and creative delivery that Madano has to offer makes us ideally placed to address current and prospective clients’ needs. I look forward to bringing my experience to bear to help us continue to deliver the best work for our clients.”

Michael Evans, Managing Partner at Madano, said of Katy’s appointment: “Everybody in the industry knows the challenge of finding top-class, strategic communications professionals at senior levels. We’re delighted that Katy has decided to contribute her extensive healthcare communications knowledge and expertise to support Madano’s continued growth and success.”

Madano’s Healthcare Practice helps clients bring products, services and propositions to life, turning complex concepts into simple and compelling messages. Grounded in science, the team is also driven by a passion for creativity and a commitment to delivering programmes built on deep stakeholder insight.

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