IRIS
Do you have a challenge with your AI strategy or implementation? Contact our team of AI experts, data scientists and prompt engineers today.
Your publications deserve to be seen. Now you can prove they are.
IRIS is powered by a unique dataset of scientific discussion, interactions and impact, including:
- Over 250 million scientific manuscripts and where they are shared, cited and discussed online
- Clinical and specialist trade media
- Leading congresses and events
- Social and news media
- Policy papers and grey literature
- Associations and patient advocacy groups
- Scientific and medical conversations from across the web
Updated daily, IRIS provides unrivalled potential to understand scientific communication.
Insights, strategy and impact measurement for enhancing scientific communications
Three integrated phases that transform how you plan, execute, and demonstrate the value of scientific communications.
Explore - creating the right strategy
Communication and publication trends that are generating impact, understand competitor positioning and whitespace, and identify the right audiences for your communications.
Plan - making informed tactical choices
Create and deliver plans that resonate with target audiences through key opinion leader analysis, topic and gap analysis, channel analysis and more.
Measure - demonstrating the team's impact and value
Measure what actually matters though a tailored set of metrics that reflect your unique objectives.
We explore
Every disease has a unique scientific landscape. Effective strategies begin by knowing what else is out there and what key audiences really want to read. We set clients up for publications success by using:
- Landscape analysis and AI assisted literature reviews
- Competitor analysis
- Audience understanding
We plan
Publications are the start of the communications journey. We help build effective plans to reach, inform and inspire audiences through publications and beyond. We do this by:
Channel selection and audience journey mapping
Key and digital opinion leader mapping
Selection of communications tactics
We measure
Measurement only works if it reflects your objectives. Existing publications metrics only give a limited view of impact. Our approach to measurement is built from the ground up around your audiences and communications objectives:
- Tailored measurement
- Leading and lagging indicators
- Real-time measures