Meet the team.

Matthew Whiting

Director, Insights

Matt helps clients better understand the technical as well as the psychological roots of what informs opinions and ultimately leads to desirable behavioural change.

Matt has considerable experience leading projects that involve landscape understanding, audience insight, social media and digital audits, focus groups, interviews, content strategy, narrative development and community engagement.

Prior to joining Madano, Matt worked at Archetype, Bite, WE Communications, Hill+Knowlton Strategies and the American Psychological Association.

Matt has a dual BA from the University of Virginia and an MBA from the University of Bath.


Email Address: [email protected]

Phone Number: +44 (0) 20 3595 2480