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Associate Director (Insights)

Job role: Associate Director (Insights)

Lead: Gareth Morrell


Madano is an insights-driven communications consultancy that uses data and evidence to help clients define their strategies and deliver their objectives:

  • We deliver targeted and effective stakeholder engagement strategies by using data science and statistical analysis to identify and segment influencer landscapes
  • We use behaviour change theory and innovative qualitative research to deliver the right message to the right people at the right time
  • We provide strategic advice and frameworks that help businesses and organisations understand what it is they are trying to achieve and how they can demonstrate their impact

The role

We are looking for a highly-skilled person to join Madano’s Insights Practice as an Associate Director. This role offers fantastic development opportunities for someone wanting to make a step-up and play a key role in the management and development of a growing international team.

The role requires a demonstrable track record in delivering high quality, game-changing research and insights, as well as fostering and growing client relationships. You will support the Head of Insights in developing and growing the insights team and embedding data and evidence into client relationships within Madano and across the wider network of AVENIR Global companies. We work with clients disrupting markets and society at the nexus of energy, transport and the built environment, as well as clients providing life-saving solutions in healthcare. If you are entrepreneurial, driven and want to work in a dynamic and collegiate environment, then take a look at the job spec below and get in touch.

The person




· Able to act as first senior point of contact and relationship manager with key internal and external clients.

· Experience of managing and growing accounts – year on year

· Have active understanding and awareness of clients’ issues as well as broader sectoral issues.

· Ability to provide strategic advice to clients at a high level, having active understanding and awareness of wider business objectives and market context.

· Track record of establishing relationship as a trusted advisor with clients.

· Experience of financial and resource management.

Insight expertise

· A strong track record in using evidence and data to help strategic business decision-making, particularly in relation to communications.

· Be acknowledged as an expert in your area(s) of specialization (e.g. primary research; behaviour change; data science; analytics and statistics) and have in place a development plan to further your knowledge.

· Maintain up-to-date understanding of methodological innovations and developments across the sector.

· Ability to work across different research methods and with different data types to provide insights that make a difference to clients.

· Track record of working with clients and colleagues to develop innovative methodologies to meet complex challenges.

Business Development

· Support the Head of Insights and other Directors in developing the Madano business plan and in ensuring it is delivered.

· Ability to develop and lead an area of business development.

· Support and work with the senior management team to drive Madano forward by taking responsibility for key internal projects.

· Oversee content development to market Madano’s evidence-based approach on issues that cut across multiple clients and sectors e.g. in relation to government announcements or social trends.

· Act as role model for producing high quality work with exemplary attention to detail.



· Play a key roles in motivating and managing the Madano insights team and insights working groups across the AVENIR Global network

· Coach, mentor and motivate staff with the goal of retention and career development as well as recruitment

· Lead and supervise account teams and manage direct reports.

· Train and identify learning opportunities for team members on client service, strategy, and agency business.



· An understanding of communications and marketing tools available within the industry and at Madano and how they can benefit a client.

· Have experience at working across multiple areas of expertise outside of your specialisation, and a development plan to deepen your skills and understanding.

About Madano

Madano helps clients define strategy and deliver their objectives through insight, creativity and communication. We deliver thought-provoking and robust outputs that create value for businesses and organisations through building brand awareness and managing reputations, helping clients win work and creating growth, and making change happen. We do this, in complex, highly regulated sectors, primarily in energy, transport, building and infrastructure and healthcare. Established in 2004, Madano is an AVENIR Global company.

Our Benefits

As well as the basic salary, great social events and a culture of continual learning, our competitive benefits package* includes:

  • 25 days’ holiday (with the ability for it to rise to a maximum of 30 days alongside length of service)
  • 5% employer pension contribution
  • Private Medical insurance (for you and your family)
  • Income Protection insurance
  • Life Assurance service insurance at 4x your salary
  • Travel insurance (for you and your family)
  • An annual ‘wellness’ benefit of £150 after one year’s service.
  • Paid sabbaticals after 5 years’ service.

*Benefits are contingent on successful completion of probation period.