GEO
Search habits are changing fast – people are no longer just scrolling results, they’re reading answers.
Today, AI search is becoming the norm. From Google’s AI Overviews and the new AI Mode to tools like ChatGPT, Perplexity and many more, users are asking questions and expecting instant, direct responses. If your brand isn’t being surfaced in these answers, you risk becoming invisible.
That’s where Generative Engine Optimisation (GEO) comes in. GEO is the evolution of Search Engine Optimisation (SEO) and builds on it to ensure your brand stays visible in the next generation of search.
Want to know how your brand performs in AI search?
We’ll analyse your site using our proprietary AI visibility tool, and provide you with a snapshot of:
- How often your brand appears in AI-generated answers
- Whether your content is interpreted and cited by AI tools
- How you stack up against competitors
- What might be missing, misrepresented, or underperforming