The Download- June 24, 2022

The Download- June 24, 2022

 

What’s Trending?  

 

1. Twitter’s new ‘Campaign Planner’ helps advertisers estimate results before launching  

The launch of Campaign Planner helps marketers who use Twitter Ads help gauge KPIs like reach, impressions, frequency and more within your campaign’s budget to help forecast results.  The feature is only available in the UK, US and Japan with a minimum spend of $1000 per campaign.  

2. LinkedIn rolls out new ‘Funny’ reaction  

In addition to the six other emoji responses, including ‘Insightful’ and ‘Celebrate,’ LinkedIn has added the ‘Funny’ emoji to express laughter and humour for posts. 

The reaction seems out of place for posts within a professional context, but points to current trends of LinkedIn seeing increasing levels of engagement growth and interactions. According to LinkedIn, the ‘funny’ emoji’s recommended use includes sharing inside jokes and humour that shows vulnerability.

Whether you agree with the development or not, the update is the result of popular requests from LinkedIn members to create more off-topic conversations. 

3. Instagram testing In-feed posts feature that resembles TikTok  

You may have already seen Instagram’s changes while scrolling through your feed, like the full-screen main-feed images and videos that TikTok is known for. 

Even Meta CEO, Mark Zuckerberg, pointed out the change, as Instagram Reels’ popularity continues to rise with over 20 percent of time on Instagram spent in the Reels-designated feed.

The updates follow the ongoing influence of TikTok on other Meta-owned platforms, like Facebook.  

4. Meta continues to make big steps towards a digital world with ‘Meta Pay’ and NFT options  

It is no surprise that Meta is putting their focus on the Metaverse- and the company has now introduced new digital payment options to help create a “new wallet” for the virtual world. The idea of “Meta Pay” sets the stage for creating and buying digital items that go beyond one platform but apply to the countless Metaverses of the future.  

5. Should My Business be on TikTok? 

Discover why your business belongs on TikTok (even if you don’t think it does). Register for a 3-day event to help guide your decision-making and strategy for building your brand on the trendiest platform. Join experts and TikTok insiders for live interactive sessions from June 28-30 at 11 AM BST and presented by Hootsuite. Register here.  

 

About The Download  

Every Friday, we will be breaking down our top five picks for everything happening in the digital space, from new tools and algorithms on socials to valuable industry insights. Be sure to follow us on social media for updates!  

Contact Information   

 For more information, contact [email protected]  

Follow us on: 

Twitter 

Instagram 

LinkedIn 

 

The Download- June 24, 2022

The Download- June 10, 2022

What’s Trending?  

1.Reddit: the newest marketing hub? 

Reddit has launched a series of new case studies, cheekily titled as ‘Meet Your Maker’, showcasing the creative ways brands are tapping into ad design and reaching Reddit’s fanbases. Not only does the series present examples of how brands have employed a diverse mix of media (think GIFs or Alternate Reality Games), but also how the campaigns stack up against other top-performing channels.  

Reddit’s series includes a selection of case studies spanning across digital to food industries like Adobe and noosa Yoghurt. No matter what industry your business is in, Reddit may be an unexpected solution to keep your marketing efforts fresh and exciting. 

2. Google Ads releases feature for “automatically created assets”   

Next time you set up a Google ads campaign you may come across Google’s newest beta feature that generates headlines, descriptions, and ad assets for you. The feature is made to improve relevance and performance of your ads to connect with your audience.  

How does Google do it? It grabs the content from your website landing page, domain, and other ads in tandem with the keywords you provide. If you’re not ready just yet, don’t fret- users can opt-out of using this feature.   

3. Meta in the early stages of developing new ‘Basic Ads’ product to make up for data privacy battle  

According to Business Insider, Metais developing a new range of ads that “wouldn’t rely on any anonymised personal info from users”, in efforts to sway away from data privacy concerns. While there is limited information available, the platform looks to regain the interest of advertisers once again.  

4. LinkedIn is making running ads easier for marketers with the launch of Business Manager 

If you have ever tried to run ads on LinkedIn, you may have noticed the slight discrepancies with conducting admin tasks like managing users to downloading invoices. Things are looking up for B2B marketers as the streamlined, centralised Business Manager system can be used by advertisers  to spend less time managing ad accounts and more time improving strategies. 

5. Study on LinkedIn’s top performing posts, highlights the most effective types of content 

Key findings from the study include:  

  • LinkedIn documents (or PDFs displayed as a carousel) generate 3 times more clicks than other pieces of content 
  • Frontloading videos with interesting content can result in an average video view rate of 15.61% in 2022  
  • Videos engage highest engagement per impression rate for small to medium sized accounts  

 

About The Download  

Every other Friday, we will be breaking down our top five picks for everything happening in the digital space, from new tools and algorithms on socials to valuable industry insights. Be sure to follow us on social media for updates!  

Contact Information   

 For more information, contact [email protected]  

Follow us on: 

Twitter 

Instagram 

LinkedIn 

The Download- June 24, 2022

The Download- May 27, 2022

The Download- May 27, 2022  

About The Download  

Every Friday, we will be breaking down our top five picks for everything happening in the digital space, from new tools and algorithms on socials to valuable industry insights. Be sure to follow us on social media for updates!  

What’s Trending?  

1. Reddit partners with “Love Island”, allowing fans to interact with the show through their online community 

Love Island’s eight season is nearly upon us and it’s clear that the producers are changing strategy to improve its brand image and reach a wider demographic.

Besides ditching the fast fashion brands, Love Island has partnered with Reddit, providing new access, exclusive content and a virtual ‘firepit’ for users to discuss the show.  

The r/LoveIslandTV community has grown in recent years, and this will only increase this year with the new partnership. However, this is not the first time we’ve seen brands partner directly with channels. This year, TikTok partnered with the Six Nations rugby union tournament for the first time, providing a home for exclusive content. 

 

2. Say hello to the new and improved, “Twitter Create”  

 After its’ initial release four years ago, Twitter Create is back with a focus on empowering digital creators to help “shape the culture”. 

Twitter’s investments into the site focus on improving the experience of creating and distributing content on the platform for creators, and identifying best practices based on social media expert case studies and guidance. Twitter’s emphasis for increasing monetization opportunities for creators curtails the increased awareness of creator frustration with the platform.  

Amongst the changes being discussed at Twitter, one thing is for sure- there is a desire to attract creatives to publish unique content that seeks to compete with more creative social outlets. Stay tuned… 

 

3. Google announces new Ad tools at its Marketing Live event  

Google’s newest investments for online advertisers seem to be following the trends in social. In line with the short-form video trend, Google is continuing to see success with YouTube Shorts amongst changes and new layouts for Responsive Display Ads, improved analytics, new ad testing options, and more. 

 

4. Meta announces “Recurring Notifications” from businesses for Messenger platform  

In its’ first ever ‘Conversations’ conference earlier this month, Meta announced a new messaging rule which would allow businesses to send notifications (sales, too), updates, newsletters and other content to users who allow it. 

Users must opt-in for these messages, so businesses ‘can reach customers at any moment in their journey’. Businesses could really scale and look to messaging for increasing brand awareness and direct lead generation. However, businesses should be cautious in their messaging strategy, to avoid the likely potential to spam and annoy a user to the point of no return.  

 

Event Highlight 

5. Building a TikTok Strategy That’s Right for Your Brand | Thursday,  June 16 | 2 PM ET 

Whether you are new to TikTok, or in need of a revamp- identify whether your brand should be investing into the fastest-growing platform. Register here.  

 

Contact Information   

 For more information, contact [email protected]  

Follow us on: 

Twitter 

Instagram 

LinkedIn 

The Download- June 24, 2022

The Download- May 13, 2022

The Download- May 13, 2022

About The Download

Every Friday, we will be breaking down our top five picks for everything happening in the digital space, from new tools and algorithms on socials to valuable industry insights. Be sure to follow us on social media for updates!

What’s Trending?

  1. Meta is hoping to drive publishers to use short-form videos for news content

Meta has made a range of changes to where they are looking to invest and promote content to compete with other growing social platforms. Now, the  announcement of Meta discontinuing their Podcast program to “focus on the most meaningful experiences” looks to be pointing in the direction of short videos.

Meta has been extending partnerships with news organisations, by offering grants and a dedicated ‘News’ tab, in return for content to keep users engaged. We’ve seen short videos have renewed success on other platforms with ‘Reels’, and it looks like Meta will keep rewarding organisations who follow the trend.

  1. “Twitter Circle” launches to allow for more discreet tweets

Twitter Circle will allow users to create their selected audience of contacts through what is essentially, a private group chat.

As of now, users can add up to 150 people to their Circle, with any tweets visible to those who are included in the group. Members in the Circle will know that their tweets are received to only those included in the circle with a green indicator attached to each tweet.

This new feature seems to compliment the purpose behind Twitter’s ‘Communities’, which enables users to create segmented audiences for sharing specific, niche content with, instead of broadcasting to everyone on the platform. Both ‘Circle’ and ‘Communities’ aim to help users identify their specific audiences to create meaningful discussions that everyone involved would be interested in.

  1. LinkedIn to ‘crack down’ on posts and content that annoy users

LinkedIn is taking a stand against ‘engagement bait’ posts, by making it harder for these posts to move up the home feed based on changes to the algorithm.

So, what is changing? Basically, LinkedIn will demote posts that:

  • Explicitly ask users to engage with through reactions, liking and commenting. An example is asking users to use an emoji to respond to a question
  • Use polls, after users complained that there are too many on their feeds
  • Contain political content deemed by LinkedIn- although this feature is only in the US now

Also, in hopes of reducing the number of notifications users receive, LinkedIn will be limiting the updates you see from your network, like posts a connection has liked or commented on.

Insight of the Week

4. Reddit ads may be a huge opportunity for marketers looking to target specific audiences, build brand loyalty and engage with community. According to Reddit, 47% of users agree that Reddit ads are more relevant to the specific topics they were browsing on the site. Discover more of Reddit’s ad options here.

Event Highlight

5. LinkedIn’s [in]novate: How to win at content marketing. Learn more details and register here. Join this webinar hosted by Rand Fishkin, Founder and CEO of Sparktoro and Purna Virji, Senior Content Solutions Consultant at LinkedIn to gain insights on creating and positioning content your audience will understand and engage with.

Contact Information 

For more information, contact [email protected]

Follow us on:

Twitter

Instagram

LinkedIn

Madano ranked 62nd in PRWeek’s Top 150 UK PR Consultancies

Madano ranked 62nd in PRWeek’s Top 150 UK PR Consultancies

Madano has been placed at 62nd in PRWeek’s Top 150 UK PR Consultancies rankings for 2022.

“No one really knew what to expect from 2021, so like everyone else we headed into it with some trepidation, but we came through it and had some brilliant successes – not least moving into our new offices, hitting £6m for the first time, making a dozen new hires and also creating a Digital Practice,” said Michael Evans, Madano’s managing partner. “With growth of 20% over the past two years and similar growth planned for 2022, we are very much on track to hit our target of £10m by 2025.”

Madano is committed to building a better world through intelligent and creative communications. Working with organisations who are seeking to solve some of the world’s major challenges through science, technology and engineering, we help them tell their story, make the right connections, change attitudes and influence behaviours.

We are continuing to grow and looking to bring new people in to join us on our journey – check out our current vacancies here.

To find out how we can work with you to shape your organisation’s future, please get in touch for a chat.

The Download- June 24, 2022

The Download

April 22, 2022

About The Download  

Every Friday, we will be breaking down our top five picks for everything happening in the digital space, from new tools and algorithms on socials to valuable industry insights. Be sure to follow us on social media for updates!  

What’s Trending?  

1.New Kid on the Block: the newest app taking Gen-Z and Millennials by storm  

The BeReal app is the newest social media application being downloaded at record levels by Gen-Z and millennials. The app encourages users to post themselves in their ‘real’ and authentic state, shadowing away from carefully curated, aesthetic-first profiles taking over popular apps like Instagram.  

People are encouraged to share what they are doing in real-time and works by using both front and back facing smartphone cameras to share where you are and what you are doing. It also addresses increased sharing activity, as users can only see what their friends are sharing once they share their own real-time activity, although a user is encouraged to share just once a day.  

The French app is already being installed on mobiles globally and is in the top 5 app downloads in the US, UK, and France, with monthly active users climbing to 315% since the beginning of 2022. With the meteoric growth of TikTok last year, it is too early to tell whether the BeReal app is a passing fad or here to stay.  

2. TikTok announces Interactive Add-Ons to make the most out of your In-Feed Ads  

TikTok’s advertising offering has become more interesting with the introduction of various interactive elements, or “add-ons” to include in your advertisement’s video content. TikTok’s logic for employing these features is based on data of ‘brand engagers’ who interact with content on the platform and connect with businesses, leads to more online searches of brands and products to convert sales.  

TikTok makes it easy for advertisers to decipher which elements they should be using by separating add-ons into Standard or Premium categories. There is no difference between ad spends for these categories but marketing goals, whether that they concern driving clicks and conversions or building online communities.  

With TikTok monthly active users heading towards 2 billion, it is no wonder why TikTok is investing in unique features like add-ons to capitalise marketers’ interest.  

3. Mark Zuckerberg’s “holy grail” device for transforming technology into the Metaverse  

Meta has been developing Augmented Reality (AR) glasses in hopes of cementing the Metaverse and Meta hardware as the biggest ‘game-changer’ in tech. Dubbed, Project Nazare, the vision for the product includes the ability to communicate and engage with holograms of other people in the Metaverse, which Zuckerberg believes could become the better version of video calling using mobile devices.  

Plans for this device includes a first-generation model to come to market by 2024 and subsequent models to be released in 2026 and 2028. With the viability of the Metaverse and other virtual tech still in question, could these glasses really be the next iPhone of this generation?  

Insight of the Week  

4. To hashtag or not to hashtag?

A new report finds that Instagram hashtags do not increase post views on Instagram or help increase engagements. Rather, hashtags should be used to categorise content and help make content discoverable on the platform.  

Event Highlight 

5. Conversations by Meta. May 19th, 2022. 

Want to communicate better on Meta’s platforms? Learn from In-house experts through a series of sessions and demos on the messaging tools your business can utilise to connect with customers and enable growth on social platforms. Sign up for the virtual event here.  

Contact Information  

For more information, contact [email protected]m  

Follow us on: Twitter, Instagram and LinkedIn 

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