THCH: Navigating change with communications and creative solutions

Challenge

THCH were been downgraded by the regulator and closing two local offices alongside a number of job losses. Madano were brought on board to help the organisation communicate both internally and externally through this difficult period.

Approach

Madano worked closely with the Strategic Management Team to develop messaging for the ‘Fit for the Future’ campaign alongside helping the business deliver the substantial change required. 

Impact

We created the branding and design of the ‘Fit for the Future’ logo and developed internal presentations for staff. Drafting communications for key stakeholders including suppliers, the regulator and politicians.

The implementation of a new intranet system; the design and development of a new website for the business. Conducting a reputation review and to understand stakeholders perceptions, to inform activities and strategy.

Our work together was shortlisted in both the PRCA and European Excellence Awards.