Net-Zero Transition Case Studies

Hybrid Air Vehicles: Helping to begin a green flight revolution

Public & Regulatory Affairs, Corporate Communications, Media Relations

Hybrid Air Vehicles is the company behind Airlander technology – a new category of aircraft. Airlander aircraft are designed to deliver a better future for sustainable aviation services and will have the capacity to deliver up to a 90% reduction in carbon emissions compared with conventional planes. The company’s vision is to be the future of zero-carbon aviation and expects Airlander to be the first large scale aircraft in the world to achieve zero emissions flight.


In June 2022, Madano helped Hybrid Air Vehicles (HAV) to announce a landmark partnership with leading regional airline, Air Nostrum Group. As the first airline to sign, it was a big moment for HAV and commercial air travel more broadly, as it helped pave the way for Airlander going into service.

Our objective was simple – to drive the profile of Airlander’s use case for air travel and position HAV as a leading light when it comes to making zero emissions flight a reality.


Through carefully targeted and timed outreach with a razor-sharp focus on tier one media, we engineered a high-profile launch moment to ensure we maximised the reach of the announcement. To support the launch, Madano also helped develop creative assets to bring the vision and story to life.


The launch unleashed a surge of support for the partnership and Airlander, gaining traction across all target audiences including investors, political stakeholders, industry and consumers.

Madano secured blanket top-tier global, national, regional and broadcast coverage:

  • Over 65 pieces of coverage, including The Guardian, The Times, The Telegraph, Daily Express, Mail Online, The i, The Yorkshire Post [front cover], Bloomberg, BBC News, ITV News, Business Insider and Aviation Week
  • Broadcast coverage across TV, and regional and national radio including CNN, BBC Radio Sheffield, BBC Three Counties Radio, and GB News
  • Over 300 investor enquiries, 107 Air Nostrum press pack requests and 157 recruitment enquiries

Interested in working with Madano? Get in touch.