Madano has been placed at 62nd in PRWeek’s Top 150 UK PR Consultancies rankings for 2022.
“No one really knew what to expect from 2021, so like everyone else we headed into it with some trepidation, but we came through it and had some brilliant successes – not least moving into our new offices, hitting £6m for the first time, making a dozen new hires and also creating a Digital Practice,” said Michael Evans, Madano’s managing partner. “With growth of 20% over the past two years and similar growth planned for 2022, we are very much on track to hit our target of £10m by 2025.”
Madano is committed to building a better world through intelligent and creative communications. Working with organisations who are seeking to solve some of the world’s major challenges through science, technology and engineering, we help them tell their story, make the right connections, change attitudes and influence behaviours.
We are continuing to grow and looking to bring new people in to join us on our journey – check out our current vacancies here.
To find out how we can work with you to shape your organisation’s future, please get in touch for a chat.
With COP26 now over, we’ve wrapped up some of the event’s highlights – here’s our take on the event that put Glasgow on the map and played host to some critical discussions and international commitments, many powered by the unique orange fizz that is Irn Bru.
- GREEN POLITICS ON THE RISE… COP26 was aimed as much at British voters as it was international audiences and was intended to convince the electorate that the Government is leading the world in delivering an ambitious (but pragmatic) switch to net zero. As with May 2021’s regional elections, the current administration is hoping voters connect green with growth and remember this as a high point when they next head to the ballot box.
- WALKING THE WALK – Private jets taken by billionaires and key public figures, while lecturing individuals on the climate crisis, was, let’s face it, not a great look. Yet, the one positive conversation to stem from this issue was the importance of moving forward ‘guilt-free aviation’. And it was ZeroAvia that led the charge at COP26 by making the case for hydrogen-powered aviation as THE silver bullet solution to decarbonising air travel. Follow this link to learn more.
- IRN BRU IS AOK FOR AOC – While inevitably the focus is on the climate debate at COP26, it’s also nice to see it was a venue for cultural exchange, such as this moment in which Alexandria Ocasio-Cortez was introduced to the infamous orange nectar. It became quite a talking point for delegates, with opinion firmly split, but a great case study in the power of digital for politicians like AOC to humanise themselves, at a time when trust in public servants is at an all-time low.
- GAFFES GALORE – It beggars belief that in today’s digital age, with tech solutions designed to make the execution of events a breeze, they are powerless when it comes to human error. COP26 may have put Glasgow on the map but many couldn’t even wrap their heads around the location of the conference. Even Obama, usually a slick and polished orator, mixed up Scotland with Ireland. And who can forget Australian PM Scott Morrison’s Freudian slip, where he misrepresented tackling climate change as ‘tackling China’ (which went viral). It’s an age-old piece of advice, but when it comes to any form of public appearance – be prepared, or prepare to fail…
- GOOD COP, BAD COP…? It was interesting to witness the sheer volume of analysis around whether COP was all it was cracked up to be, so early on in the event. Concerns arose that some countries were downplaying the scale of the 1.5 degrees challenge and Greta dismissed the whole affair as being “blah blah blah”. Following a turbulent two weeks of negotiations in Glasgow, the Glasgow Climate Pact was finally struck and became the headline outcome. As for whether the conference was good, bad, or blah, at the very least it served as a platform to highlight some of the most pressing challenges of our time. Governments alone can’t solve these issues – we all have a part to play. As ever, success will be defined by doing…
At Madano, we’re lucky enough to work with organisations who are using technology, engineering and science to shape the future of sustainability. To talk to us about your strategic communications challenge, please get in touch at [email protected]
To mark International Women in Engineering Day 2021, Madano was delighted to speak with five inspirational women from a variety of STEM sectors about the unique challenges women in engineering face, and any advice they would offer to young women starting their careers.
Now in its eighth year, International Women in Engineering Day is held on 23 June to celebrate the contribution of women in the field, and to raise awareness of the amazing career opportunities available to women and girls. The theme for INWED21 was Engineering Heroes, and Madano’s Michaila Hancock spoke to some of the very heroes Madano is lucky enough to count as client partners.
The conversations that took place were so engaging that we were able to summarise them in a video and provide the more in-depth write-up below.
Who or what inspired you to pursue your career?
I would love to say that I had a five- or 10-year plan. I don’t think anyone has that in reality. I think one of the major reasons I’ve ended up where I am now is because I really loved maths. I had an interest in it, but I had very little experience in coding and computer science early on. Really, I came into the software world on the business side and found a passion there. It opened my eyes to what the business world surrounding technology looks like, and what people with technical skills and analytical skills can bring in that space.
– Joanna Crown, Mind Foundry
I had a GCSE teacher who was just incredibly passionate about maths. He just had this infectious enthusiasm and I realised how beautifully maths underlies a lot of normal physics phenomena that we don’t notice day-to-day. When I got to university, I absolutely loved it. I’ve always thought that teachers are so crucial in your career.
– Nikita Chaturvedi, First Light Fusion
Back in the day, I don’t even recall thinking about ever pursuing a career in this direction. It’s more about what or who has kept me here. I love the diversity first and foremost – building, designing, creating, decommissioning and anywhere in between. Over 30 years, you make true friends and mentors. In fact, one is my current role model and he’s the person who taught me a lot about the human aspects of leadership.
– Pamela, nuclear industry
The very first person that really inspired me was my grandmother. She designed aircraft carriers during World War Two, so she’s always been this pioneer.
Nikki’s grandmother, Mary Kramer, during World War II
But nuclear engineering specifically? I was reading a Dan Brown book about antimatter and, at the time, I’m like: “Oh, this is science fiction!” But then I started flipping through my physics book and I stumbled on a chapter on antimatter, and it changed my life forever.
– Nikki Maginn, Energy Impact Center
Regarding the start of your career, were there many barriers that don’t exist anymore or have the barriers changed for women, do you think?
Maybe the question is best posed to the people who were put off doing A-levels in maths or computer science, or didn’t decide to go to university. Perhaps those people could have had a fantastic career in the technology sector and don’t because they went down a different path. I’m very lucky that I haven’t experienced any barriers in getting where I am now. I think I’ve been fortunate in many respects to have had a lot of support at different stages in education and beyond.
– Joanna Crown
When I was a shift supervisor at a chemical treatment plant, I had to request my own toilet. I was the only female on that site and I really had struggled to find size 4 steel toe cap chemical-resistant boots to do my job, so little things like that. They were some of the physical barriers that existed then. I’m pleased to say, over the last 30-plus years, times really have moved on. I’m aware there’s more to do but they really have changed, and I think we’ve started the momentum now and it will just keep growing.
– Pamela, nuclear industry
I think it’s still the same barriers. I think that I’ve figured out ways to navigate them, and I do a lot of work to make sure that other young female engineers can navigate through it. As someone who transitioned from engineering to policy, it’s a really difficult transition, so the big barrier is: how do I do this and will I be respected if I don’t have the same credentials as other people in my field?
– Michelle Brechtelsbauer, Energy Impact Center
It has changed, for sure. When I graduated, nuclear was not a topic of discussion at all. Now it’s at the forefront. I do work at a nuclear company, but I can’t read the news without hearing about nuclear, so I think it’s very exciting that that barrier to entry is very much removed and now we’re just hungry for people to come join us. I do think there are still some perceived barriers, in the sense that there aren’t a lot of women in engineering and we’re not hearing about them. It’s the perceived barrier for students or young girls, as we don’t hear these stories as much as we do for male counterparts.
– Nikki Maginn
How has it been being both a woman and a person of colour in your industry?
The thing I keep repeating is that I came into this environment, which was largely white and male-dominated, and felt like I had to fit in, which obviously I couldn’t. Embracing that was very liberating. It didn’t change anything about the work I’m doing. It’s a colourful world, so I think just embracing my femininity and not being afraid to let that be very present is something I’d encourage everyone to do.
– Nikita Chaturvedi
What three things would you tell a young woman wanting to pursue a career in the engineering industry today?
Follow what you’re passionate about. I think you’ve got to enjoy what you do, you’ve got to be inspired by it, and it’s got to continually stimulate you. I think a commitment to lifelong learning, digesting information and learning more. Follow where your inspiration goes, learn more about it and gain skills that way. And I think if there’s a third one, I’d probably say connect. Connect with people and leverage the networks that you have around you. So those are probably my three. Follow your passion. Keep learning. Connect with people.
– Joanna Crown
Identify what you want to do and don’t be influenced by anyone else. It is an ongoing journey. I’m still in the process of discovery, but I think as much experience as you can get in different areas of work will help. Don’t be put off by the fact that you might be wanting to go into a male-dominated environment. It does have some challenges, and you might feel self-conscious, but that shouldn’t deter you from what you’re passionate about. Embrace your differences and the fact that you have a different background, because that might help you flourish in the workplace. It’s a wonderful thing to be female.
– Nikita Chaturvedi
The first thing I would tell that young girl is to embrace every opportunity that comes your way. There’s an opportunity to learn in everything you do, so be open-minded to learning and taking what life’s giving you. Also embrace your why. It fuels you and it helps to propel you forward instead of you having to push your way through. Finally supporting each other. It is something women are so good at.
– Nikki Maginn
Thank you to Nikita Chaturvedi, Nikki Maginn, Michelle Brechtelsbauer and Joanna Crown for their fascinating contributions, and for inspiring more women to shape the future of engineering.
Find out more about International Women in Engineering Day here.
For this year’s International Women in Engineering Day, we were delighted to host some powerful conversations with some of the inspiring women leading the charge in this sector. Engineering remains a vastly male-dominated field, meaning that increasing the representation and communication in favour of women is critical to enabling this to change.
Kicking off International Women in Engineering Day last week, Madano’s Michaila Hancock led a series of interviews with some of our client partners and discussed what it’s like to be a woman in engineering in 2021. Here are some of the highlights from those conversations. Thank you to Nikita Chaturvedi, Nikki Maginn, Michelle Brechtelsbauer and Joanna Crown for being part of the discussion and inspiring more women to shape the future of engineering.