To help our clients better navigate current challenges, our Insights practice have being developing unique insight into the changing communications landscape that COVID-19 has brought. Using our proprietary aimi topic modelling software, we have analysed almost half a million media articles published on the Coronavirus in the UK since the start of the year, to understand what is being discussed.
Our downloadable report below provides a high-level snapshot of this data; showing how different topics have grown or diminished in prominence since the pandemic started, and what may have caused these changes.
Click the image below to access the PDF.
If you would be interested in discussing further how our expert team can help uncover the insights you need right now, please contact us here.
Interested in how this compares to the USA? Click here to view the report.