Written by Jonny Knight, Head of Madano Creative.

So Pantone® has chosen its colour of the year for 2019.

It’s handily entitled Pantone 16-1546, but to you and me it’s been named ‘Living Coral’.

They say (it’s)…’an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge’.

A softer edge that what you may ask? I’ll leave that to you to decide whether there was ‘political thinking’ involved?

However, for me, with our natural planet under so much threat, it’s interesting to see Pantone® and other early, indicative ‘design’ trends openly nudging today’s designers and creators to return to a more primal simple colour signpost to provide a visual inspiration to the very digital world we live in.

Expect to see this colour and creative thinking in a lot of studio outputs in 2019.

And I’ll leave you with a bit of Shakin’ Stevens …..‘Merry Xmas Everybody.

Find out more about Madano’s Creative capabilities here.

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