Case Study: Teesside Collective.

Madano increased awareness and built support for an Industrial CCS project in Teesside to support investment as the UK’s first low carbon industrial zone. After creating a memorable brand and articulating the project’s proposition, we focused our strategy around building credibility among UK decision-makers to influence long-term policy, and positioning industrial clusters as the natural starting point for the deployment of CCS in the UK.

Securing endorsements for the project from a wide range of stakeholders in Government, the business community and environmental NGOs, we also earned media coverage across national outlets, wires and trade publications.

Teesside Collective’s strong engagement programme with influencers and decision-makers led to BEIS Secretary Greg Clark committing to progress CCS in Teesside as a 2017 election pledge. Teesside Collective is now the UK’s leading CCS project.