Case Study: Faraday Grid.

Madano supported the Edinburgh launch of the Faraday Grid and its proprietary technology, the Faraday Exchanger, in order to demonstrate publicly the validity and credibility of the technology and establish the firm as a viable global investment partner. 

Madano advised Faraday Grid on all the media and stakeholder components to the launch and put together an overarching content strategy to maximise the impact of the event in the form of videos, animation, blogs and social media content.

Over 100 high-level stakeholders, potential customers and investors from across the global energy sector attended the event.  Madano also led a media briefing programme securing a number of interviews with energy media, which launched Faraday Grid to the world.  

This resulted in ten pieces of positive coverage across a range of international, national and trade publications and has positioned Faraday Grid for the next stage of their international growth.